South Florida homeowners are required by building codes and insurance companies to have impact-resistant windows and doors. After every storm season, the consultation cycle restarts — and homeowners increasingly ask ChatGPT which companies to call. We tested 20 impact window installers across Palm Beach, Broward, and Miami-Dade. 14 out of 20 were completely invisible to AI.
Impact window installation isn't a discretionary purchase in South Florida — it's required. Homeowners with older single-pane windows face insurance surcharges or cancellation notices. HOAs mandate compliance. Building permits for renovations trigger code requirements. The demand is structural, and it repeats every year.
That makes search behavior different from most home services. Homeowners aren't looking for "the cheapest." They're looking for a company they can trust with a $15,000–$40,000 job. When they ask ChatGPT "best impact window company in Boca Raton" — and 14 out of 20 companies don't show up — that's not a visibility problem. It's a revenue leak.
We ran the queries a homeowner would actually type into ChatGPT before calling anyone:
Of the 20 companies tested, 6 appeared consistently in AI responses. These weren't necessarily the largest or longest-established — they were the ones AI had enough structured, cross-referenced information about to name with confidence.
These are the Google Ads costs for the searches your customers run before calling anyone — costs you pay when they click an ad, but that AI sidesteps entirely by just naming who to call.
| Keyword | Monthly Searches | Cost Per Click |
|---|---|---|
| impact windows near me | 1,455 | $48.94 |
| hurricane windows near me | 590 | $55.98 |
| hurricane impact windows near me | 260 | $84.61 |
| impact windows and doors near me | 210 | $65.28 |
| impact window companies near me | 70 | $86.00 |
| hurricane proof windows near me | 70 | $31.45 |
| best impact window installers near me | 10 | $39.92 |
Source: Google Ads keyword data. CPC figures reflect the South Florida competitive market.
Hurricane season officially ends November 30. The weeks after a season close — especially one with active storms — are when homeowners finally pull the trigger on the estimate they've been putting off. They've spent six months thinking "I should get those windows," and now the urgency is real.
Those homeowners are not flipping through the Yellow Pages. They're asking ChatGPT or Google AI for recommendations. If your company isn't on AI's shortlist, you're invisible during your best conversion window of the year.
The 6 companies that showed up consistently in AI responses weren't just running more ads. They had a specific profile that AI systems trust when forming recommendations:
Most invisible companies had a website, a Google Business Profile, and years of satisfied customers. What they lacked was the structured, distributed presence that tells AI systems: this company is real, local, credible, and specifically does this work in this area.
48-hour written report shows exactly where you stand — which AI platforms name you, who they recommend instead, and the 3–5 specific fixes that would put you on that shortlist before next season. $25. 100% refund if we find no issues.
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